George Lovato Jr. sets Season Three of Chasing The Flames for September filming
George Lovato Jr. says Season Three of Chasing The Flames starts filming Sept. 1, 2026, just a month after the Aug. 1 launch of his culinary AI avatar, Chef-iT. The rollout also includes a new webstore and a bigger push across streaming and social platforms.
Why it matters: - George Lovato Jr. is expanding Chasing The Flames from a cooking series into a broader food-and-tech brand. - The rollout pairs new TV production with Chef-iT, a culinary AI avatar aimed at both professional chefs and home cooks. - The new webstore adds another revenue and audience channel for chasingtheflames.com.
What happened: - Lovato announced that Season Three of Chasing The Flames begins shooting on Sept. 1, 2026. - Chef-iT launches on Aug. 1, 2026, one month before filming starts. - The announcement came from Albuquerque, New Mexico.
The details: - Chasing The Flames streams on Fawsome, iFoodTV, Binge, Stash and Relay. - The series also reaches viewers on Facebook, Instagram, YouTube and ChasingTheFlames.com. - The show has drawn millions of views and built a growing audience around outdoor cooking. - Season Three will feature new guests, returning fan favorites and unexpected surprises. - Cocktails will be added as a major new element alongside the food. - Lovato described Chef-iT as a real-time conversational tool designed to help chefs save time, spark creativity and cook with confidence. - The new webstore on chasingtheflames.com is now open with products tied to the brand. - Lovato called the product lineup and content strong offerings for both professional chefs and home cooks.
Between the lines: - The company is trying to turn attention from one show into a wider ecosystem of content, products and digital tools. - Adding cocktails suggests Season Three is being positioned as a more lifestyle-oriented extension of the cooking format. - Chef-iT pushes the brand into the fast-growing AI category, but the release frames it as a practical kitchen aid rather than a novelty.
What's next: - Chef-iT is scheduled to go live on Aug. 1, 2026. - Season Three production starts on Sept. 1, 2026. - Fans can expect more announcements as filming gets underway and the new season takes shape. - The brand is also directing viewers to its social channels and webstore for updates and products.
The bottom line: - Lovato is using a tight late-summer launch window to link TV, AI and ecommerce into one growing outdoor-cooking platform.
Disclaimer: This article was produced by AGP Wire with the assistance of artificial intelligence based on original source content and has been refined to improve clarity, structure, and readability. This content is provided on an “as is” basis. While care has been taken in its preparation, it may contain inaccuracies or omissions, and readers should consult the original source and independently verify key information where appropriate. This content is for informational purposes only and does not constitute legal, financial, investment, or other professional advice.
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