THE HEAD OF THE CHARLES REGATTA AND 776BC ANNOUNCE MULTI-YEAR PARTNERSHIP

776BC Named Official Rowing Apparel Partner and Premier Sponsor

CAMBRIDGE , MA, UNITED STATES, September 8, 2026 /EINPresswire.com/ -- The Head Of The Charles Regatta (HOCR) and 776BC today announced a multi-year partnership naming 776BC the Official Rowing Apparel Partner and a Premier Sponsor of the world's largest three-day rowing event.

The partnership brings together two organisations united by a shared commitment to the sport of rowing, its athletes, and its future.

For more than six decades, the Head Of The Charles Regatta has stood as one of the most iconic events in the sport. Every October, more than 12,000 athletes from around the world travel to Boston to compete on the historic Charles River, while hundreds of thousands of spectators line the banks to celebrate rowing at its very best.

776BC has built its reputation by serving the rowing community with uncompromising technical apparel, athlete-first innovation, and a deep commitment to growing the sport. From local clubs to Olympic and national teams, the brand exists to support athletes at every level of their journey.

As Official Rowing Apparel Partner, 776BC will design and deliver an exclusive merchandise collection, race operations uniforms while creating premium retail experiences and collaborating with the Regatta on initiatives that celebrate and strengthen the global rowing community.

The partnership marks another significant milestone in 776BC's continued investment in the sport of rowing. Together, the organisations will work to elevate the event experience, celebrate the traditions that make rowing unique, and inspire the next generation of athletes.

Cameron McKenzie-McHarg, Co-Founder of 776BC, said:
"The Head Of The Charles is more than one of rowing's greatest regattas, it's one of the defining experiences in our sport. Every athlete dreams of competing here at least once in their career."

"We're incredibly proud to partner with an organisation that shares our ambition to grow rowing and deliver world-class experiences for every athlete, coach, volunteer and fan. Together, we have an opportunity to make a lasting contribution to the sport we love."

Kate McKenzie-McHarg, Co-Founder of 776BC, added:
“Everything we do at 776BC is driven by a belief that we can help leave rowing better than we found it. The Head Of The Charles has embodied that spirit for generations.”
“This partnership is about much more than apparel. It’s about investing in the future of rowing, honouring its rich history, and creating experiences that inspire athletes to be part of this incredible community.”

Tori Stevens, Executive Director of the Head of the Charles Regatta, said:
"The Head Of The Charles is proud to partner with organizations that share our commitment to rowing and to the athletes and community at the heart of our sport. 776BC brings genuine authenticity, innovation and an athlete-first philosophy that makes them a natural fit for the Regatta.

We're delighted to welcome 776BC as our Official Rowing Apparel Partner and Premier Sponsor, and we look forward to working together to serve the global rowing community for years to come."

Throughout the partnership, athletes and spectators can expect exclusive collaborative product collections, immersive event experiences, community initiatives, and new opportunities to connect with one of the sport's most celebrated events.

Together, the Head of the Charles Regatta and 776BC are investing in a future where rowing continues to grow, inspire, and unite athletes around the world.

ABOUT 776BC
776BC is the world's leading technical rowing apparel brand, founded by an Olympian to create the highest-performing apparel for athletes. Trusted by Olympic and national teams, clubs, schools and athletes around the world, 776BC exists to elevate the sport through world-class product, authentic storytelling, and an unwavering commitment to the global rowing community.

ABOUT THE HEAD OF THE CHARLES REGATTA
The Head Of The Charles Regatta is the world's largest three-day rowing event, welcoming more than 12,000 athletes and attracting hundreds of thousands of spectators to Boston each October. Since 1965, the Regatta has celebrated excellence, community, and the enduring spirit of rowing, bringing together competitors from around the world across every level of the sport.

Amanda Cox
Head Of The Charles Regatta
+1 603-969-1878
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